Passive Marketing Strategies for Direct Sales and MLM Network Marketing Sellers

Passive Marketing Strategies for Direct Sales and MLM Network Marketing Sellers

 

MLMs have a bad reputation, but they don’t need to. Passive marketing takes much of the bad rep out of the name, as it doesn’t involve hard selling. 

 

Passive Marketing Strategies for MLMDirect Sales_Network Marketing Sellers

 

If you haven’t been following my MLM and Direct Sales posts, start here: 

Passive MarketingDirect Sales: How and Why It Could Be Your Best Money Maker

Side Hustle Showdown: Etsy (with MLM/DS book information)

MLM & Network Marketing 

 

kindle

The Hustle

 

So I decided to start selling Avon again. I enjoy their products, and it’s been a couple of years since I sold, so I was running low on my favourite products. I signed up under a friend to restart my business, and picked up some books. 

 

 

Passive Marketing

 

This time around, I am doing things in a more passive manner. If you are looking to grow your business quickly to start making money, and excel at network marketing, I recommend my 30-day book: MLM and Network Marketing. If you want to do it passively, then you will not see money immediately, but you will see growth. 

 

 

Passive Marketing Strategies

 

On Saturday, a neighbour and I held a small yard sale. It was impromptu, and not a lot of signage went into it. I only had yard sale items from the last one I had a year ago, therefore I thought I’d put out the same items and see what happens. 

 

A lot of my items were overstock from Avon, so I knew those who would be interested in my products would likely (about 1 of every 2 people) be interested to know if I still sold Avon. I placed out 6 brochures and some business cards for the taking. 

 

Now, I have also learned there’s the impromptu yard or garage sale, and the there’s the planned one. Since this one was totally impromptu, I didn’t expect a lot of traffic. We sat out for about 3 hours, and sold a bit of stuff. While it wasn’t in the hundreds of dollars, it was still worth my time. After the traffic died down, I packed everything up and donated it to the local Good Will. 

 

Normally, I would have seen enough traffic to see those brochures all go home, but this time I had some left. Here’s what I did next. 

 

I have a bus stop with a shelter on my street, so I packaged the brochures in two bags to help keep them dry, and left two at the bus stop. This stop is a busier one, so I expect that they will find a new home rather quickly, and if I’m lucky, they will be left on the bus for new people as well. 

 

 

Conclusion: 

 

Passive Marketing #1: Wherever you are, leave a few books out for people to see. If they ask to take one home, you may get a deal out of it. 

 

Passive Marketing #2: If you have a public gathering point near your house, like a bus stop, it’s the perfect spot to leave reading material. People are waiting and need something to do other than looking at their phones all day. Sometimes you will luck out and the right person will pick up your brochure for an order. 

 

Alternatively, that could also lead to free advertising on the bus, at the person’s work, or many other places. It can also lead to the garbage or recycling, but that’s a chance you take with passive marketing. 

 

Lastly, you want to look at your demographics. The people that love Avon the most tend to be older people, and people that don’t travel to the stores often. Seniors are perfect examples. Seniors ride the bus because they may not drive anymore, but still need to get around. Taking a bus trip isn’t something they gear up to do often, so the idea of an ordering service would appeal to them. Plus, who doesn’t love the Avon Lady? 😉 

 

Want more about this side hustle? Comment below, and I will continue to post/answer your questions! 

 

Recommended Readings:

Side Hustle Showdown: Amazon Kindle Publishing

Passive Savings Vehicle for Canadians: Mylo

 

This post may contain affiliate links, meaning, at no additional cost to you, I may earn a small commission if you choose to purchase through these links. Please see my disclosure for more information. Amazon Affiliate Disclosure: I am a participant in the Amazon Associates Program, an affiliate advertising program designed to provide a means for me to earn fees by providing links to Amazon.ca and affiliated sites. 

SIDE HUSTLE SHOWDOWN: Etsy Digital Download Store

SIDE HUSTLE SHOWDOWN

 

As promised, albeit a while ago, I had discussed doing a special project about side hustles. Here we are!

 

Etsy

 

What is a side hustle?

 

Some people call it a gig, some people call it a passion project, others call it beer money. It’s a side project that people take on for various reasons. Perhaps you need more income to go on vacation, pay the bills, or invest in your retirement. Others are motivated by boredom. Either way you look at it, a side hustle is when you offer goods and/or services for money and it’s not your regular job.

There are so many examples of a side hustle. Here’s a few for fun:

  • Lawn cutting
  • Delivering papers
  • Writing a blog for income
  • Creating an online store, like Etsy, and selling handmade items or vintage goods
  • Signing up for odd jobs
  • Dog walking
  • Virtual Assistant

 

SPOTLIGHT: ETSY STORE
FOR DIGITAL DOWNLOADS

 

Etsy

 

In May, 2018, I started my Etsy store with two listings. I offered social media digital designs, and announcement digital designs. Neither of them were true digital downloads, as they would be customized to the customer.

I wanted something passive, so I created a few more listings:

I wrote a 30 day guide for MLM and direct sellers based on my previous experience as an Avon representative.

I created a Freezer Stock Inventory form.

I made a Babysitter’s/Nanny’s Emergency Contact form to record important information that someone caring for your children should know.

I designed a CYA Acknowledgment regarding Smoke Detectors and C02 Detectors to protect landlords.

Finally, I also created 24-hour entry notices from the landlord or agent to the tenant.

 

Review so far:

 

Etsy makes it super easy to set up a store quickly. It also has amazing resources, and sadly, I must admit I have not taken the time to review them in detail.

Each listing costs $0.20 USD. This listing is active until you run out of stock, or four months’ time. Etsy collects a commission on each sale. They have recently increased it to 5% of the purchase price, to my understanding.

The interface is super easy to use, and you can also see stats like how many people have visited each listing, where your traffic is coming from, and more. It’s amazing how far these sites have come since the simple eBay days!

While I have had no sales to date, I have read that you should have 20+ to be featured more prominently on Etsy. I know my offerings are pretty simple in nature, but I was hoping for some traffic.

I have found that it’s a great way to advertise for my blog, however. I have seen some traffic directed from my social media offering, so that’s a highlight.

My intentions are to continue creating digital downloads until I have at least 20 listings. I will continue to advertise my listings through social media and any other outlet that I can use.

Once the store has 20+ listings, I will let the listings continue for at least 3-4 months and see if I can recuperate my initial investment. If there’s no growth, sadly, I may shut it down. If there is movement, I will continue for a while longer.

I have also signed up to be an affiliate member of Etsy, and hopefully that may help the side hustle biz! Note: Signing up to be an affiliate member requires a credit card and a cost of $5 without guaranteed approval.

 

SIDE HUSTLE: ETSY SHOP

EARNINGS: $-5.40 USD

Do you have suggestions on how to master this side hustle?
Send me a comment below!

This post may contain affiliate links, meaning, at no additional cost to you, I may earn a small commission if you choose to purchase through these links. Please see my disclosure for more information. Amazon Affiliate Disclosure: I am a participant in the Amazon Associates Program, an affiliate advertising program designed to provide a means for me to earn fees by providing links to Amazon.ca and affiliated sites. 

Save My Rental: What You Need To Know About Tenant Selection

 

Rental properties are a recommended way to diversify your assets and to build passive income. But how passive is it? Tenants never treat your property like you want them to. Is it possible to find a tenant who will treat your property like a home?
YES.

SAVE MY RENTAL:
WHAT YOU NEED TO KNOW
ABOUT TENANT SELECTION

rental

TIP 1: Meet with your prospective tenants.

Do you have the opportunity to show your properties and meet applicants yourself? If you are your own property manager (or manage properties for someone else), I recommend showing your properties personally. Make a note of how applicants present themselves. Are their clothes in good repair? How is their hygiene? How do they stand and speak to you?

Not all tenants will present themselves as a confident and educated individual, and that’s ok. You are looking for respect, honesty, and genuine answers. You are looking to make sure they take care of themselves, because if they can’t care for themselves, how will they care for your property? 

 

TIP 2: Make sure to have an application.

I am always interested to see how many wish to take it with them, versus how many want to complete it right there and then. Of the ones who complete it right there, did they come prepared? Did they bring a pen? Do they know their employer’s number? 

If they choose to take the application with them, I would say it’s a one-in-three chance of actually receiving the application, if not less. Take note of the condition of the application when it’s returned to you. Is it still in pristine condition, or are there remnants of yesterday’s breakfast on it?

TIP 3: Ask where they work, and what their income is.

Seems like a “no-brainer” but knowing their income is a great tool to know if they can afford your rent. I like to use the 30-35% rule. 

Example: if their family income is $2,000/month, then 35% of that amount is $700.00. If the asking rent was $700 or lower, then they would be considered. If a family earns $2,000 and they are applying for a $1,000 rental unit, I would not consider them because of the risk. One sick day, a layoff or even jury duty could undo their finances. The math does not work in their favour. 

Secondly, I’m about to let you in on a little secret. How do you check if your applicant works where they say they do? Most phone providers and cell phones have a number blocking option. Block your number, call the employer and ask for your applicant. You are looking for a positive confirmation that they exist. If they ask you who you are looking for, and don’t recognize the name, then there’s a good chance Tommy Jones doesn’t work there.

By blocking your number, you cannot be traced back, and your applicant will not get into “trouble” for receiving a personal call.

Sly Side Note: Ask for “Tommy”. if they say Tommy who, then give the last name. Most people do not call and ask for someone by their first and last name. 

If they ask who’s calling, you will need to be creative. You could just answer with “Stacey, just returning his call.”  It’s also ok to say wrong number if you haven’t used the last name. 

 

TIP 4: Ask for references.

Did you know it’s more important to SEE references than it is to call them? Are their references from work? Good. Friends? Ok. Family or service providers? Nah. 

Not everyone will have a great list of references. However, if they do not have one or two professional references, then my next question would be, why not? 

A service provider will be limited in what they can say, if anything at all. A friend or family member is not likely to speak honestly about the applicant. Work references are more likely to be honest, or at least refrain from commenting on any “bad” stories. 

Sometimes the results of asking for references shows more about the character of the applicant than what the actual references say. 

 

How to pick a tenant: Sometimes the results of asking tenants for references shows more about the character of the tenant than what the actual references say. Click To Tweet

 

TIP 5: Listen to their stories.

Ask questions. Listen. Here’s a little insight to what you will find.

Ask the applicant why they are moving.

A) I’m new to the area. 

  • Ask where they are from, why they moved there, who’s in the area. If they are without any strings, you could be looking at a tenant who might rock a midnight move. If they are not answering any questions, they could be hiding something, and as a property manager or landlord, you do not need drama. 

B) I didn’t get along with my boyfriend/girlfriend and/or mother/father and/or neighbour/etc. 

  • Drama. Tread carefully. This could be a choice to create better boundaries OR this could be a tenant who is always the “victim” of some conspiracy. 

C) I didn’t get along with my landlord. 

  • Pay rent, keep the peace and maintain your unit. There’s not much else that a landlord asks for. What didn’t happen that your landlord “hated” you? Ask more questions. Beware of drama. 

D) Looking for more room/less costly place/somewhere to stay longterm because… 

  • These are more truthful answers, and less based on drama. 

Remember that properties have labels too. 

The amount of rent you charge will also dictate the applicants you receive. The lower the rent, the lower the income of the applicants you will generally receive. The higher the rent, the more diligent you will need to be of higher value properties, but that usually means the applicants are of a higher income stream as well. 

Do not misunderstand the above as taking away from anyone in crisis. That is a different situation altogether, and every effort should be made for those in crisis. Unfortunately, it’s like the boy who cried wolf – too many times, people will use a crisis story for sympathy, and it’s not real. 

 

TIP 6: How did they get to the property? 

Notice the method of how they got there. With a friend/family member? Do they drive? What kind of vehicle do they drive? Is it in good repair? 

 

TIP 7: Deposit/Last month’s rent

How do they want to pay for the deposit/last month’s rent? Do they plan to give you a cheque that is certified or a bank draft? Do they want to give you cash? Some will also ask if they can split it up, and pay it as they go. (The last option is usually an indication of affordability – see #3) 

 

TIP 8: Know your rights as a landlord and as a tenant. 

If you want the respect of a tenant, don’t be a greedy or sneaky landlord. By knowing the rights and responsibilities of being the landlord in your area, you will make better decisions and more importantly, ones that will stand up in court – if it goes that far.  

For example, the following are not allowed in Ontario (in regular rentals): 

  • No pet clauses are not allowed and cannot be enforced  
  • You cannot demand payment by post-dated cheques
  • You cannot require a pet damage deposit 
  • The only deposit allowed is equal to, and represents, one month’s rent
  • Tenants cannot be held responsible for (a lack of) snow removal or lawn maintenance

Remember that respect can go two ways. Be the first to give it, and the good tenants will give it back in spades. (Or at least rent and care of your property!)

TIP 9: Pets 

Ask about pets. You may have a bias towards those who have pets in rentals, but the best advice is to not share it. Ask if the tenant has pets, and listen to the answer. If they have pets, but plan to rehome them, I don’t think I would believe that. 

If they have cats: are the cats declawed? Neutered? Spayed? Up to date on shots? 

If they have dogs: what size? Are they trained? Does someone let them out during the day? Are they friendly? Are they neutered? Spayed? 

 

TIP 10: Insurance 

Lastly, require tenants to show you proof of tenant insurance. It may not be something you can require or mandate in your area, but you can certainly ask and recommend it. 

It’s much like anything in life – the more you respect your surroundings, the more you want to keep things in good repair, insure in case of loss or emergency, and pay to keep a roof over your head. 

Take your time, and show your unit to as many people as it takes to get a good tenant. Waiting an extra two weeks for a good tenant far outweighs the months required to get a tenant evicted. Use your “gut instinct” and don’t be taken in by stories of false loss.

 

Safety First 

Don’t show units alone. Bring a friend or a partner. Have them act as the handyman if you don’t want to be obvious. 

If you are showing the unit alone, leave the door open, and unlocked. Be sure to keep the door closest to you. Bring your cell and have an emergency number on quick dial. 

Show units in daylight hours. If you must show at night, bring someone or your dog. 

Leave a note on your calendar or at the office that says who you are meeting, their contact number, and the time of the meeting. 

Stay alert. Be cautious. Most people are good people, but you never know which one will make you wish you listened to that twinge of concern. 

 

I hope that you find the tips helpful. Please feel free to submit your questions below, as I love answering real estate questions!

 Join me on my email list for notifications and occasional deal alerts – I promise to not spam you, and you are always welcome to unsubscribe. Take care! 

Related Reading:

Mylo: Passive Savings for Massive Results
Real Estate Investing: 7 Questions You Didn’t Know to Ask
10 Simple Steps: Inside Buying and Selling Properties in Ontario
Mandatory Residential Leases in Ontario: Know What’s Changed
Think you don’t need a home inspection? Read this first.

This post may contain affiliate links, meaning, at no additional cost to you, I may earn a small commission if you choose to purchase through these links. Please see my disclosure for more information. Amazon Affiliate Disclosure: I am a participant in the Amazon Associates Program, an affiliate advertising program designed to provide a means for me to earn fees by providing links to Amazon.ca and affiliated sites.