Passive Marketing Strategies for Direct Sales and MLM Network Marketing Sellers
MLMs have a bad reputation, but they don’t need to. Passive marketing takes much of the bad rep out of the name, as it doesn’t involve hard selling.
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So I decided to start selling Avon again. I enjoy their products, and it’s been a couple of years since I sold, so I was running low on my favourite products. I signed up under a friend to restart my business, and picked up some books.
This time around, I am doing things in a more passive manner. If you are looking to grow your business quickly to start making money, and excel at network marketing, I recommend my 30-day book: MLM and Network Marketing. If you want to do it passively, then you will not see money immediately, but you will see growth.
Passive Marketing Strategies
On Saturday, a neighbour and I held a small yard sale. It was impromptu, and not a lot of signage went into it. I only had yard sale items from the last one I had a year ago, therefore I thought I’d put out the same items and see what happens.
A lot of my items were overstock from Avon, so I knew those who would be interested in my products would likely (about 1 of every 2 people) be interested to know if I still sold Avon. I placed out 6 brochures and some business cards for the taking.
Now, I have also learned there’s the impromptu yard or garage sale, and the there’s the planned one. Since this one was totally impromptu, I didn’t expect a lot of traffic. We sat out for about 3 hours, and sold a bit of stuff. While it wasn’t in the hundreds of dollars, it was still worth my time. After the traffic died down, I packed everything up and donated it to the local Good Will.
Normally, I would have seen enough traffic to see those brochures all go home, but this time I had some left. Here’s what I did next.
I have a bus stop with a shelter on my street, so I packaged the brochures in two bags to help keep them dry, and left two at the bus stop. This stop is a busier one, so I expect that they will find a new home rather quickly, and if I’m lucky, they will be left on the bus for new people as well.
Passive Marketing #1: Wherever you are, leave a few books out for people to see. If they ask to take one home, you may get a deal out of it.
Passive Marketing #2: If you have a public gathering point near your house, like a bus stop, it’s the perfect spot to leave reading material. People are waiting and need something to do other than looking at their phones all day. Sometimes you will luck out and the right person will pick up your brochure for an order.
Alternatively, that could also lead to free advertising on the bus, at the person’s work, or many other places. It can also lead to the garbage or recycling, but that’s a chance you take with passive marketing.
Lastly, you want to look at your demographics. The people that love Avon the most tend to be older people, and people that don’t travel to the stores often. Seniors are perfect examples. Seniors ride the bus because they may not drive anymore, but still need to get around. Taking a bus trip isn’t something they gear up to do often, so the idea of an ordering service would appeal to them. Plus, who doesn’t love the Avon Lady? 😉
Want more about this side hustle? Comment below, and I will continue to post/answer your questions!
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