Passive Marketing Strategies for Direct Sales and MLM Network Marketing Sellers

Passive Marketing

Passive Marketing Strategies for Direct Sales and MLM Network Marketing Sellers

 

MLMs have a bad reputation, but they don’t need to. Passive marketing takes much of the bad rep out of the name, as it doesn’t involve hard selling. 

 

Passive Marketing Strategies for MLMDirect Sales_Network Marketing Sellers

 

If you haven’t been following my MLM and Direct Sales posts, start here: 

Passive MarketingDirect Sales: How and Why It Could Be Your Best Money Maker

Side Hustle Showdown: Etsy (with MLM/DS book information)

MLM & Network Marketing 

 

kindle

The Hustle

 

So I decided to start selling Avon again. I enjoy their products, and it’s been a couple of years since I sold, so I was running low on my favourite products. I signed up under a friend to restart my business, and picked up some books. 

 

 

Passive Marketing

 

This time around, I am doing things in a more passive manner. If you are looking to grow your business quickly to start making money, and excel at network marketing, I recommend my 30-day book: MLM and Network Marketing. If you want to do it passively, then you will not see money immediately, but you will see growth. 

 

 

Passive Marketing Strategies

 

On Saturday, a neighbour and I held a small yard sale. It was impromptu, and not a lot of signage went into it. I only had yard sale items from the last one I had a year ago, therefore I thought I’d put out the same items and see what happens. 

 

A lot of my items were overstock from Avon, so I knew those who would be interested in my products would likely (about 1 of every 2 people) be interested to know if I still sold Avon. I placed out 6 brochures and some business cards for the taking. 

 

Now, I have also learned there’s the impromptu yard or garage sale, and the there’s the planned one. Since this one was totally impromptu, I didn’t expect a lot of traffic. We sat out for about 3 hours, and sold a bit of stuff. While it wasn’t in the hundreds of dollars, it was still worth my time. After the traffic died down, I packed everything up and donated it to the local Good Will. 

 

Normally, I would have seen enough traffic to see those brochures all go home, but this time I had some left. Here’s what I did next. 

 

I have a bus stop with a shelter on my street, so I packaged the brochures in two bags to help keep them dry, and left two at the bus stop. This stop is a busier one, so I expect that they will find a new home rather quickly, and if I’m lucky, they will be left on the bus for new people as well. 

 

 

Conclusion: 

 

Passive Marketing #1: Wherever you are, leave a few books out for people to see. If they ask to take one home, you may get a deal out of it. 

 

Passive Marketing #2: If you have a public gathering point near your house, like a bus stop, it’s the perfect spot to leave reading material. People are waiting and need something to do other than looking at their phones all day. Sometimes you will luck out and the right person will pick up your brochure for an order. 

 

Alternatively, that could also lead to free advertising on the bus, at the person’s work, or many other places. It can also lead to the garbage or recycling, but that’s a chance you take with passive marketing. 

 

Lastly, you want to look at your demographics. The people that love Avon the most tend to be older people, and people that don’t travel to the stores often. Seniors are perfect examples. Seniors ride the bus because they may not drive anymore, but still need to get around. Taking a bus trip isn’t something they gear up to do often, so the idea of an ordering service would appeal to them. Plus, who doesn’t love the Avon Lady? 😉 

 

Want more about this side hustle? Comment below, and I will continue to post/answer your questions! 

 

Recommended Readings:

Side Hustle Showdown: Amazon Kindle Publishing

Passive Savings Vehicle for Canadians: Mylo

 

This post may contain affiliate links, meaning, at no additional cost to you, I may earn a small commission if you choose to purchase through these links. Please see my disclosure for more information. Amazon Affiliate Disclosure: I am a participant in the Amazon Associates Program, an affiliate advertising program designed to provide a means for me to earn fees by providing links to Amazon.ca and affiliated sites. 

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